Atlantic Packaging

Google Ads Campaign

Strategic PPC Media Plan

Sustainability Through Innovation • Landing Page Visits

Campaign Objectives & Scope

Primary Goal: Drive landing page visits to sustainability initiative page
Target Markets: Ontario, Canada + United States
Campaign Type: Google Ads
Budget Range: CA$1,500 - CA$2,000 monthly

PMax Strategy & Execution

Multi-Channel Reach: Search, Display, YouTube, Shopping, Gmail
AI-Driven Automation: Google's AI optimizes placements & bidding in real-time
Smart Bidding: Maximize Conversions (Landing Page Visits)
Focus: High-intent audience seekers + sustainability-conscious buyers

Top Keywords: Corrugated Box Category

Rank	Keyword	Monthly Searches	Competition
1	corrugated box	12,100	High
2	corrugated board	1,300	High
3	corrugated box company	210	High
4	corrugated box supplier	210	High
5	printing on corrugated boxes	320	High
6	printed corrugated box	320	High
7	corrugated board box	20	High
8	corrugated board printing	20	High

Top Keywords: Packaging Category

Rank	Keyword	Monthly Searches	Competition
1	packaging box	6,600	High
2	corrugated packaging	1,000	High
3	corrugated packaging companies	260	Medium
4	corrugated supplies company	260	Low
5	corrugated supplies	210	Low
6	recycled paper packaging	210	High
7	corrugated supplier	110	Medium
8	corrugated packaging suppliers	20	Medium

Top Keywords: Retail & Display Category

Rank	Keyword	Monthly Searches	Competition
1	retail packaging	1,000	High
2	retail packaging supplies	590	High
3	retail box packaging	390	High
4	retail packaging boxes	390	High
5	corrugated display	320	High
6	corrugated display boxes	90	High
7	display packaging	210	High
8	display packaging boxes	110	High

Top Keywords: Product & Box Category

Rank	Keyword	Monthly Searches	Competition
1	product packaging boxes	590	High
2	product packaging supplies	590	High
3	product packaging company	320	High
4	paper box packaging	320	High
5	box packaging suppliers	170	High
6	box packaging company	140	High
7	paper box supplier	110	High
8	paper box companies	170	Medium

Top Keywords: Brand & Specialty Category

Rank	Keyword	Monthly Searches	Competition
1	atlantic packaging company	320	Low
2	corrugated packaging companies	260	Medium
3	box packaging suppliers	170	High
4	recycled packaging boxes	170	High
5	corrugated packaging box	140	High
6	paper packaging company	90	High
7	corrugated packaging suppliers	20	Medium
8	paper packaging supplier	50	High

Google PMax Ad Sample #1

Headlines (Max 28 chars):

1. Sustainable Packaging Leader

2. Eco-Friendly Corrugated Boxes

3. Innovation in Every Carton

4. Recycled Packaging Solutions

5. Next-Gen Sustainable Boxes

Long Headlines (Max 78 chars):

1. Atlantic Packaging: Sustainable Corrugated Solutions for Your Brand

2. Eco-Conscious Packaging That Delivers Results & Reduces Waste

3. Leading Sustainable Packaging Innovation Since 1965

Descriptions (Max 82 chars + CTA):

1. Discover 100% recyclable corrugated solutions. Visit our sustainability hub.

2. Reduce carbon. Sustainable packaging engineered for your success. Learn more.

3. Industry-leading eco-friendly boxes with custom design solutions. Start today.

4. Science-based targets. Zero-waste manufacturing. Partner with us now.

Google PMax Ad Sample #2

Headlines (Max 28 chars):

1. Circular Economy Packaging

2. Climate Action Through Boxes

3. Custom Green Solutions Now

4. Carbon-Neutral Corrugated

5. Sustainable Box Revolution

Long Headlines (Max 78 chars):

1. Transform Your Packaging with Circular Economy Solutions Today

2. Custom Corrugated Boxes Built for Sustainability & Performance

3. Expert Packaging Solutions for Climate-Conscious Brands

Descriptions (Max 82 chars + CTA):

1. Prevent 30M+ lbs plastic waste. CDP "A" rated sustainability. Get started.

2. Expert engineers deliver net-zero targets. Custom boxes for your brand. Explore.

3. Science-based climate goals. Closed-loop recycling. Learn how. Contact today.

4. From concept to delivery. Sustainable packaging engineered perfectly. Discover now.

Monthly Budget Allocation

Budget Scenario	Amount (CAD)	Strategy
Minimum	CA$1,500	Conservative reach, core audiences
Recommended	CA$1,750	Optimal performance balance
Maximum	CA$2,000	Expanded reach & scaling

Performance Estimations (Monthly)

Metric	Conservative	Expected	Optimistic
Est. Impressions	18K - 22K	22K - 28K	28K - 35K
Est. Clicks	320 - 450	450 - 650	650 - 900
Avg. CTR	1.5% - 2.2%	2.0% - 2.8%	2.3% - 3.2%
Avg. CPC	$2.80-$3.20	$2.50-$3.00	$2.20-$2.80
Est. Cost/Month	$896 - $1.4K	$1.1K - $1.9K	$1.4K - $2.5K
Website Visits	160 - 315	225 - 455	325 - 630
Cost Per Visit	$2.85-$8.93	$2.47-$8.65	$2.27-$8.78

Target Audience by LinkedIn Industries & Job Functions

Segment 1: B2B Manufacturing & Retail Buyers

Industries: Apparel Mfg • Food & Beverage Mfg • Paper & Forest Products • Building Construction • Chemical Mfg • Furniture Mfg • Wood Products • Plastics/Rubber Products

Job Functions: Business Development • Purchasing • Operations • Engineering • Sales

Segment 2: Eco-Conscious & Sustainability Leaders

Industries: Climate Technology Mfg • Machinery Mfg • Transportation Equipment • Textile Mfg • Wholesale Food/Beverage • Wholesale Furniture • Paper Products

Job Functions: Marketing • Product Management • Engineering • Quality Assurance • Operations

Segment 3: E-Commerce, Retail & Distribution

Industries: Online & Mail Order Retail • Food & Beverage Retail • Retail Building Materials • Wholesale Computer Equipment • Wholesale Hardware • Medical Equipment Mfg

Job Functions: Sales • Customer Success & Support • Purchasing • Operations • Business Development

Key Campaign Strategies

Asset Optimization: Mix high-quality product images, sustainability footage, and brand messaging
Landing Page: Direct traffic to Sustainability Through Innovation page for consistent messaging
Conversion Tracking: Monitor landing page visits, form submissions, and demo requests
Audience Expansion: Allow Google's AI to find similar high-intent audiences

Implementation Timeline

Week 1: Campaign setup, creative assets preparation, audience signals configuration
Week 2: Campaign launch, initial bid setting, performance monitoring begins
Week 3-4: Data collection, preliminary performance analysis, bid adjustments
Month 2+: Full optimization, audience refinement, scale successful assets

Success Metrics & KPIs

KPI Metric	Target Range	Industry Benchmark
Click-Through Rate	2.0% - 2.8%	1.5% - 3.5%
Cost Per Click	$2.50 - $3.00	$2.00 - $4.50
Monthly Clicks	450 - 650	Varies by budget
Landing Page CTR	50% - 70%	Industry standard
Cost Per Visit	$2.47 - $8.65	Varies by conversion

Google Display Ads Campaign

Campaign Type: Google Display Network (GDN) - Visual Brand Awareness
Primary Goal: Increase brand visibility & landing page visits across display network
Target Markets: Ontario, Canada + United States (Same as PMax)
Budget Range: CA$1,500 - CA$2,000 monthly (Same allocation)
Focus: Visual storytelling with display banners ads and sustainability messaging

Display Ads Strategy & Execution

Placement Strategy: Reach users on 2M+ publisher sites across Google Network
Audience Targeting: Same LinkedIn audiences + Affinity + In-Market audiences
Creative Formats: Display Image Ads
Bid Strategy: Website Visits or Maximize Clicks

Display Ads Performance Estimations (Monthly)

Metric	Conservative	Expected	Optimistic
Est. Impressions	85K - 120K	120K - 180K	180K - 250K
Est. Clicks	850 - 1.2K	1.2K - 1.8K	1.8K - 2.5K
Avg. CTR	0.8% - 1.2%	1.0% - 1.5%	1.2% - 1.8%
Avg. CPM	$1.50-$2.00	$1.20-$1.80	$0.90-$1.50
Est. Cost/Month	$1.28K - $2.4K	$1.44K - $3.24K	$1.62K - $3.75K
Website Visits (35-55%)	298 - 660	420 - 990	630 - 1.375K
Cost Per Visit	$1.94-$5.03	$1.46-$3.43	$1.18-$2.57

Display Ads Success Metrics & KPIs

KPI Metric	Target Range	Industry Benchmark
CTR (Click-Through Rate)	1.0% - 1.5%	0.5% - 2.0%
CPM (Cost Per Mille)	$1.20 - $1.80	$0.50 - $5.00
Monthly Impressions	120K - 180K	Varies by budget
Viewability Rate	55% - 70%	Industry standard
Cost Per Visit	$1.46 - $3.43	Varies by conversion

Ready to Drive Results

Strategic PPC execution for sustainable growth

Atlantic Packaging

Sustainability Through Innovation

Google Ads Campaign • Ontario, Canada • United States